Growing your network and customer base is difficult for most businesses. If you’re on a tight budget and don’t have access to advertising funds or knowledge in this area – it can be even harder. There is a great tool however that is built into every major social network that can help you grow your […]

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eMail Marketing has been around for 20 years, it’s one of the oldest ways to digitally connect with your customers at scale. The days of 90% open rates, and customers reading every word of your emails has been over for quite some time. Market behavior shifted, as it always has and we are now seeing […]

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A clear brand identity allows customers to better relate to your business and associate your services with quality, reliability and professionalism – giving them more confidence to spend their money with you. Establishing a brand identity is fun, easy and a great way to audit your business from the perspective of the customer. We have […]

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“Attention”. It’s a game that has been played since the beginning of time. Whether you desire it, need it, want it, avoid it or embrace it – attention is a mechanism that can be exploited to help businesses achieve their goal. In order to get someone to buy your product, attend your camp, play your […]

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The vast majority of businesses we talk to on a daily basis are not embracing the current state of marketing that exists today. We think that is a big mistake. They are leaving customers, opportunities, growth, relevancy and money on the table because of their unwillingness to adapt to where their customers are giving their […]

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This is the year that LIVE video went mainstream. While it’s been out for a couple of years with platforms like Periscope, Meerkat, Beam and others, including Snapchat – what LIVE video really needed was a larger distribution network. That network came this past Spring when Facebook opened their LIVE streaming service to the public. […]

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Email marketing can be a valuable and cost effective marketing tool, if it’s done right. For golf pros and teaching facilities it’s a great way to stay engaged with clients by offering them information that’s tailored to their collective interest – golf. However, how it’s delivered and the specific content it contains, can make or […]

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There are a lot of golf professionals that record instructional videos for their students, promotions, name recognition, growth of the game, etc.… Whatever your agenda is, congratulations for doing it. Video communication has become the preferred way for people to receive information. It can be fast, to the point and much more entertaining than reading. […]

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For most of the country this is the “off-season” for golf. This is the time to evaluate, plan and put into action all the ideas from the previous season and make this year the best yet. Part of the planning processes probably includes ways to get information out to members, students, guests and customers in […]

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Google Analytics has come along way since it’s 2005 debut – and it was extremely powerful way back then! This free service may be the single most important piece of software for understanding your online customer and their behaviors that you’ll ever use. Getting started with Google Analytics is really simple, and if you haven’t […]

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