There are a lot of golf professionals that record instructional videos for their students, promotions, name recognition, growth of the game, etc.… Whatever your agenda is, congratulations for doing it. Video communication has become the preferred way for people to receive information. It can be fast, to the point and much more entertaining than reading. […]

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For most of the country this is the “off-season” for golf. This is the time to evaluate, plan and put into action all the ideas from the previous season and make this year the best yet. Part of the planning processes probably includes ways to get information out to members, students, guests and customers in […]

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Google Analytics has come along way since it’s 2005 debut – and it was extremely powerful way back then! This free service may be the single most important piece of software for understanding your online customer and their behaviors that you’ll ever use. Getting started with Google Analytics is really simple, and if you haven’t […]

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Most likely you’re on Facebook, maybe even Twitter – but you don’t really understand why and can’t comprehend how these services could possibly make you money. You’re not alone – we talk to golf courses and golf instructors all day long about these marketing platforms and their significant effects on business. The first truth that […]

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Twitter cards have been out for a little over a month now and you’re starting to see more and more accounts using them. So what are they? Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. You can simply add a few lines of HTML to […]

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Pinterest Secret Boards have been around for a long time now and we don’t hear of too many people using them – which blows our minds! This is such a great tool that allows you to share private information with whomever you want on Pinterest. Here is a real world scenery that would work great […]

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Marketing is nothing more than exposing your services and products to customers in the hope that they spend money. Some terms you may have heard that describe our current approach to marketing are “Holistic Marketing,” “Pull Marketing” or “Relationship Marketing.” They pretty much all mean the same thing, in the sense that they approach marketing […]

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There has been a huge cultural shift with the invention of the smartphone. Like any new technology, it takes some time to be fully absorbed into a society. The numbers grow each year and don’t lie. Look who is using smartphones: 90% of US Adults (18 – 29 years old) making more than $75,000 87% […]

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Yelp is a service that allows people to search for what interests them. Your business must be utilizing this tool to monitor and engage with customers. It’s easy. Visit Yelp.com and search your business. Update your business information and add pictures. It takes a few minutes but your current and future customers now will have […]

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We have all heard the term SEO (search engine optimization), and we have been told how important it is to have good SEO – but what does that mean? How does a golf course get good results when someone searches for you using Google, Yahoo! or Bing? There are two areas of results that appear […]

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