YouTube has been around for 7 years and it’s safe to say people have “scratched the surface” of using this platform. For PGA Professionals – using YouTube is a no-brainer for your business.
YouTube receives over 4 billion hits a day, (yes – billion) and to not be a part of the conversation is social media suicide for your business.
As a small business it’s wonderful when a great product is available for free! This is one instance when “you get what you pay for” doesn’t apply. We recommend to all our clients that they get a YouTube channel and start posting videos. At Golf Web Design, we build-in a YouTube feature so our clients videos automatically display on their website so no additional work is needed!
YouTube allows you to reach new and current students in ways that were never before possible. It is a great way to spark your business and provide a little more customer service and interaction than your fellow teaching professionals.
Chip Beck, PGA Tour & Champions Tour Player, is a huge fan of using video to help his business grow. “It is a great, current way to use videos with this new generation of golfers – it works so well” he says.
These days almost everyone has a smartphone or tablet – making posting videos to YouTube as easy as making a phone call. Golf Professionals can easily record a video on their phone and post in directly to YouTube with one click. It doesn’t get much easier than that!
Here are some helpful tips to remember when creating video content for your business:
- Provide value. It’s important to use those few seconds you have with your students (via video) wisely. Don’t waste their time by overcomplicating the video or by rambling on – stay focused and give them solid content.
- Give your video a great title. This lures viewers and grabs their interest.
- Wear a microphone. Don’t yell into the camera / phone / tablet. Microphones are inexpensive and separate your videos from the competition.
- Film in an appropriate location. (example – not inside your garage, use the practice tee or the golf course)
- Keep your videos relatively short. Think of those 30 – 45 second tips that you see during golf telecasts – short, to the point, and simple.
- Track your video statistics (for more information regarding tracking please read the extended version of this article)
- Monitor your videos. Once you post your videos continue to monitor them for comments so you can take advantage of the customers interactions.
“It helps to rehearse and have a still camera. You have to think of the viewer. There are people who love the drills and others love watching me on the course play a hole and talking through that live” said Beck. “Don’t get stuck giving one tip, there are many different levels of golfers and they all want something a little different – which is good.”
The bottom line is to take advantage of this platform and have fun. Recording a video with your smartphone / tablet and instantly publishing it to YouTube has never been easier.