Understanding Twitter Cards

Understanding Twitter Cards

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Twitter cards have been out for a little over a month now and you’re starting to see more and more accounts using them. So what are they?

Twitter cards make it possible for you to attach media experiences to Tweets that link to your content. You can simply add a few lines of HTML to your webpages, and users who Tweet links to your content will have a “card” added to the Tweet that’s visible to all of their followers.

The steps to create these cards are pretty simple:

      Add the meta data to your page. You can create this meta data here.
      After you place that meta data on the page, use the same validator as you did in the first step and check your URL to make sure everything worked.
      Now anyone that tweets the URL your card will show up.

There are 8 different types of cards, and the validator tool can help you create them all.

Summary Card: Default Card, including a title, description, thumbnail, and Twitter account attribution.

Summary Card with Large Image: Similar to a Summary Card, but offers the ability to prominently feature an image.

Photo Card: A Tweet sized photo Card.

Gallery Card: A Tweet Card geared toward highlighting a collection of photos.

App Card: A Tweet Card for providing a profile of an application.

App Installs and Deep-Linking: An extension to any Card that provides app download and deep linking.

Player Card: A Tweet sized video/audio/media player Card.

Product Card: A Tweet Card to better represent product content.

This feature has really improved the visual displaying of links on Twitter and really has a ton of potential for your business. Whether you want to use these cards to gain newsletter followers, collect e-mail addresses, share your latest videos, or show the latest training aids, the possibilities are endless.

Share with us how you are using Twitters new cards feature by tweeting us your link @golfwebdesign