You’ve probably seen your fair share of customers walk through your golf shop while talking on their iPhone or Android phone, correct? If you’re not up on your smartphones, then you’ll probably notice the difference because a smartphone is definitely bigger than your typical flip-phone (especially the Droid X – that thing looks like a tablet).
Do you know how savvy the typical smartphone user is? Did you ever think that smartphone users can be classified in a segment of their own? Although this data is about 1.5 years old, it still holds true:
Smartphone owners continue to be predominantly male, are 65% more likely than the average mobile subscriber to be between the ages of 25 and 34, and nearly two times as likely to make more than $100,000 a year.
Does this sound like a perfect target audience? They have disposable income and probably already like golf. So now is the perfect time to start thinking about how to effectively advertise to this market segment. Your current marketing plan probably includes print ads, a website, some email campaigns and possibly even a TV or Radio spot. How about your smartphone users – have you thought about a specific plan to target them? When making this decision, here is something to think about: Go where your customers are. You probably have already created a Facebook fan page – but have you thought about WHY you did this? Yes, it’s free…but it’s where your customers are hanging out. So why not go where your customers are?
This is where Mobile Apps come in to play. And not just regular old iPhone apps – we’re talking about Mobile Apps for Golf Courses, custom branded iPhone and Android Apps that serve as a marketing tool for your golf course. iPhone apps for golf courses provide a brand new marketing tool for clubs to stay connected with their smartphone using customers. A custom branded iPhone app can provide numerous features that allow you to push news, specials, and other club information directly to their phone. One such popular feature is push notifications. Push notifications allow a golf course to send a “text message-like” alert directly to a smartphone (the app does not need to be open in order for a user to receive these). This is going directly where your customers are – their mobile phone.
People may not always have access to a computer but they always have their smartphone by their side. With Verizon now carrying the iPhone the smartphone market is soon to increase. And thanks to the direct competition AT&T is dropping their prices on the iPhone to make it more accessible then ever. What does this mean for you? More customers will be shopping in the App Marketplaces.