This is the year that LIVE video went mainstream. While it’s been out for a couple of years with platforms like Periscope, Meerkat, Beam and others, including Snapchat – what LIVE video really needed was a larger distribution network. That network came this past Spring when Facebook opened their LIVE streaming service to the public. […]
Email marketing can be a valuable and cost effective marketing tool, if it’s done right. For golf pros and teaching facilities it’s a great way to stay engaged with clients by offering them information that’s tailored to their collective interest – golf. However, how it’s delivered and the specific content it contains, can make or […]
There are a lot of golf professionals that record instructional videos for their students, promotions, name recognition, growth of the game, etc.… Whatever your agenda is, congratulations for doing it. Video communication has become the preferred way for people to receive information. It can be fast, to the point and much more entertaining than reading. […]
For most of the country this is the “off-season” for golf. This is the time to evaluate, plan and put into action all the ideas from the previous season and make this year the best yet. Part of the planning processes probably includes ways to get information out to members, students, guests and customers in […]
Google Analytics has come along way since it’s 2005 debut – and it was extremely powerful way back then! This free service may be the single most important piece of software for understanding your online customer and their behaviors that you’ll ever use. Getting started with Google Analytics is really simple, and if you haven’t […]
Most likely you’re on Facebook, maybe even Twitter – but you don’t really understand why and can’t comprehend how these services could possibly make you money. You’re not alone – we talk to golf courses and golf instructors all day long about these marketing platforms and their significant effects on business. The first truth that […]
There has been a huge cultural shift with the invention of the smartphone. Like any new technology, it takes some time to be fully absorbed into a society. The numbers grow each year and don’t lie. Look who is using smartphones: 90% of US Adults (18 – 29 years old) making more than $75,000 87% […]
We have all heard the term SEO (search engine optimization), and we have been told how important it is to have good SEO – but what does that mean? How does a golf course get good results when someone searches for you using Google, Yahoo! or Bing? There are two areas of results that appear […]
Everyone has heard the phrase “it’s not what you know, but who you know”. How much you buy into that phrase probably depends on how much assistance you had getting to where you currently are in your career. We like an additional phrase that coincides with the above mentioned – “It’s where you know”. LinkedIn […]
There is a lot of talk about growing the game and reaching more people – but as a group we really are not doing anything about it. In our line of work, we get to interact with people everyday that are trying to get better and take their business to the next level – it’s […]
