This month’s PGA Magazine includes a great article entitled “How To Grow Lesson Revenue At Your Facility”. It is a great spread by Don Jozwiak, and features the 2009 PGA Teacher of the Year, Mike Bender.
We encourage everyone to flip to page 40 and read the article in its entirety. For our use, as it pertains to website development, we have highlighted a section from this article that talks directly about the importance of having a web presence.
How are you using the Internet to attract students?
We have students visit from all over the world. I ask how they found me, and they always say “the Internet”. Don’t underestimate the value of a good Web site.
If you have a good Web site company that can change things on a regular basis and keep things fresh, that’s one of the better ways to market yourself.
YouTube is also a big thing for us now. I have my own YouTube channel with a number of 3-4 minute videos on different instruction subjects. My son, films me at the academy, and every time I put up a new video, that’s free advertising and marketing. We’ve had more than 2,500 hits on it, and it has definitely translated into more lessons.
If you are looking to expand your teaching business with a website that is built and maintained by PGA Professionals look no further. We started this business with this exact mindset; get PGA Professionals on the Web! As our client list continues to grow, contact us to find out why more and more professionals are switching to Golf Web Design, the leaders in website development for golf professionals.
We are PGA Professionals working for PGA Professionals.